Last week, I was part of a panel on sustainability for commercial production. Despite the fact that water bottles make us all tyrannical, we’re a calm, dedicated and driven group for change. The gals from EcoSet are making huge waves of change doing a few simple things we’ve heard before, REDUCE REUSE RECYCLE. That lovely lady next to me (I’m the dork with the re-purposed beverage hang tag as a name tag) could possibly be my new BFF, Eva Scott from Craft ECO – we run on the same juice – the “save the world and feed them well” elixir many food maniacs drink daily. There were other amazing members of Mother Earth’s Transition Team, and we all fight the same fight, trying to do enough, do more, keep doing.
But what about the fact that the corporations we’re working against, are often the companies that ultimately are responsible for our paycheck? How are we going to get water bottles out of the daily grind when we’re working with a cola company that produces the hideous bottles of filtered tap water? Tricky stuff.
True confession. We have a company we love that does print ads for umm… CIGARETTES. The budget is the best, it’s a sustainable set, and yet, ciggies, ugh. Life is a delicate balance, isn’t it?
We’re all dedicated to the fight for a sustainable future, but dang, where is easy street??