The Milk Processor Education Program has announced that “Got Milk?” the slogan they’ve used since 1993 is being replaced. The lobby’s new slogan “Milk Life” will attempt to recast milk for a hyper-competitive food and beverage marketplace. Expect ads that look more like Gatorade commercials that suggest consumers reach for “milk instead of an energy bar in the morning.” Good lord, what a crock of hooey – HOW MANY THINGS ARE WRONG WITH THAT! Perhaps milk consumption is down (more than 25% since the 1970’s) because we’re getting smarter as consumers. Maybe the corporate dairy industry should be focused on making their milk better for us and be honest about their product and additives. Consider this happy non-GMO Dairy cow from Straus Family Creamery.
While he’s smiling and munching grass in the field, his corporate cow pals are likely standing in pens of pooh up to their elbows pumped up on antibiotics to reduce boils and infections, ingesting GMO corn and soy feed so they bulk up and produce more milk. This falls under animal cruelty and corporate greed, not public health. Not only is the feed (try dehydrated garbage in some cases) cause alarm but these operations are condemning us to ingesting antibiotics on a daily basis, not to mention unlabeled GMOs. (No horror pictures here….you can search the web for those. Back to another happy cow from Clover Organic Farm)
I think our friends at the Weston Price Foundation get it just about right;
“Once you understand how modern milk is produced and processed, it seems logical to just avoid it altogether. But Real Milk–full-fat, unprocessed milk from pasture-fed cows–contains vital nutrients like fat-soluble vitamins A and D, calcium, vitamin B6, B12, and CLA (conjugated linoleic acid, a fatty acid naturally occurring in grass-fed beef and milk that reduces body fat and protects against cancer). Real milk is a source of complete protein and is loaded with enzymes. Raw milk contains beneficial bacteria that protects against pathogens and contributes to a healthy flora in the intestines. Culturing milk greatly enhances its probiotic and enzyme content, making it a therapeutic food for our digestive system and overall health.”
Dairy consumption is a very personal choice. Choose wisely and pay attention to your body. It’ll let you know whether you’ve made the right choice.
P.S. Goats make milk too.